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A business proposal is a written indicative offer from a seller to a prospective buyer and is often a key step in the complex sales process i.e. it is intended to elicit business from a prospective buyer. A business proposal is also unique because it is designed to identify and target a specific buyer or buyers and solidly demonstrate how the seller can deliver custom solutions to their needs within that market.
It differs from a business plan, which is primarily done to provide internal guidance for the business owners or managers; obtain capital from Bankers and investors by detailing the organization and operational aspects of the business to demonstrate its profit potential. We write Business proposals for Government or private sector initiated request for proposals (RFP).