With the introduction of new technology communication has also changed. Today is the era of wireless communication which gave rise to mobile phones which have…
In the past, the importance of an office was paramount even if it meant having a kiosk where you can put a table and chair…
The word ‘office’ may conjure images of small cubicles, fluorescent lighting, chairs and desks. An office is any environment to which people dedicate most of…
Many businesses are failing today because so many have higher expenses than sales. Thus, while entrepreneurs should focus on increasing sales they should also focus…
Business expenses keep rising due to inflation while sales are not rising as fast due to reduced purchasing power. This blog post series will help…
Finding a global definition for SMEs has often proved very problematic due to the varying sizes and depth of individual country economies which have resulted…
Yes it is possible to have a good product and low sales if you ignore the marketing mix. https://youtu.be/jP2d1aW4VUY
Nigeria is the largest producer of Shea in the world but has less brand recognition than other West African producers in export markets. Shea trees…
Why do you need a business plan? People continue to ask this question all the time because of the amount of effort that goes into…
A successful business MUST solve a problem for customers so the equation could be (problems = business opportunities = solutions x money charged) . Africa…