The word ‘office’ may conjure images of small cubicles, fluorescent lighting, chairs and desks. An office is any environment to which people dedicate most of…
Many businesses are failing today because so many have higher expenses than sales. Thus, while entrepreneurs should focus on increasing sales they should also focus…
Business expenses keep rising due to inflation while sales are not rising as fast due to reduced purchasing power. This blog post series will help…
Finding a global definition for SMEs has often proved very problematic due to the varying sizes and depth of individual country economies which have resulted…
Yes it is possible to have a good product and low sales if you ignore the marketing mix. https://youtu.be/jP2d1aW4VUY
Nigeria is the largest producer of Shea in the world but has less brand recognition than other West African producers in export markets. Shea trees…
Why do you need a business plan? People continue to ask this question all the time because of the amount of effort that goes into…
A successful business MUST solve a problem for customers so the equation could be (problems = business opportunities = solutions x money charged) . Africa…
Hello everyone! The recession is on full blast and businesses are folding up due to high costs and low customer sales. It makes sense to…
Is it possible to give away your products or services for free and make more money? Conventional wisdom says NO it is not possible. So…